People follow an artist on Spotify when they want a reason to come back. That reason starts with the music, but it is supported by a profile that feels looked after and a public presence that makes your direction clear. Look at your page as a newcomer would. Make sure the image, biography and available music all point to the same world.
Give people a straightforward invitation to follow when you share your work. You can mention it in a post, put it beside a listening link or say it when you are talking to listeners after a set. Keep the ask light. A direct invitation works better than acting as though people owe you a favour.
Focus on finding listeners who fit what you make. Join conversations around the scenes, sounds and local communities you genuinely care about. Share work in places where it belongs, and spend time listening to other artists and selectors there. The point is not to drop a link and disappear. It is to become familiar for the right reasons.
Make each release part of a wider thread. If someone likes one track, help them understand what else you make and where you are heading. Keep your visual choices, short descriptions and social posts recognisable without making them identical. Consistency is about giving people a clear sense of you.
Avoid buying attention or chasing random accounts. A smaller group that listens, returns and talks back is worth more to your development than a crowd with no connection to the music. Keep making strong work, present it properly and make it simple for the people who connect with it to stay close.
Read more on Banger Discovery.